About me

I’m Erica Holland, a Sacramento-based creative director, content creator, and social media strategist with over a decade of experience helping brands, nonprofits, and local businesses connect with people online in a more meaningful way.

Most people know me from my storytelling content, community-focused work, and honest takes online. Whether I’m creating content for a local restaurant, consulting on a brand’s social strategy, or giving a no-BS social media audit, my approach is always the same: clear, creative, culturally aware, and rooted in real connection.

I specialize in helping brands figure out what’s working, what’s not, and how to make their content feel less forced and more impactful. Think of it as strategy with personality.

Through my platform Ok, I’ll Give You My Opinion!™, I offer audits, creative direction, and insight for businesses, creators, and organizations that want an outside perspective from someone who understands both the creative and business side of digital media.

When I’m not behind the camera or deep in content strategy, I’m usually talking about urban gardening, community care, food systems, motherhood, or documenting life around Sacramento.